Privacy Policy

Welcome to GambleZen’s Privacy Policy. This document explains how we collect, use, store, and protect your personal information when you access or use our website at gamble-zen.uk and related services. By using our platform, you consent to the practices described below. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

The data controller responsible for your personal information is GambleZen Ltd, registered and operating in the United Kingdom. For any questions or concerns about your data or this policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect various types of personal data to provide and improve our services, including but not limited to:

Full name
Email address
IP address and device identifiers
Telephone number
Residential address
Date of birth and gender
Account registration details and preferences
Payment and transaction information
Usage data such as login times, session duration, and pages visited
Documents for identity verification (e.g., passport, driver’s licence)
Data relating to responsible gambling and self-exclusion
Information obtained from third parties for fraud prevention and compliance
Optional sensitive data, if voluntarily provided (e.g., ethnicity, health information)

3. How We Use Your Information

Your personal data is processed for the following purposes:

To create and manage your user account securely
To verify your identity and confirm you meet the legal gambling age requirements (18+)
To process deposits, withdrawals, and other financial transactions
To comply with UK Gambling Commission regulations, Anti-Money Laundering (AML) laws, and other statutory obligations
To communicate important updates, service notifications, and account-related information
To administer promotions, bonuses, and marketing campaigns, subject to your consent
To personalise your user experience and tailor offers where permitted
To monitor and improve the functionality, security, and performance of our platform
To detect, prevent, and investigate fraud, money laundering, and other criminal activities
To support responsible gambling initiatives, including self-exclusion and limit-setting
To compile anonymous statistics and conduct internal business analysis

4. Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Gambling Act 2005. Our lawful bases include:

Your explicit consent, where required (e.g., marketing communications)
Performance of a contract (e.g., providing gambling services)
Compliance with legal and regulatory obligations
Our legitimate interests, such as fraud prevention, security, and service improvement, balanced against your rights

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above or to comply with legal obligations. Typically, data will be kept for up to five years after your account is closed or inactive, unless a longer retention period is required by law or regulatory authorities (for example, in cases of self-exclusion or ongoing investigations).

6. Marketing Communications

With your explicit consent, we may send you promotional offers, newsletters, or information about our services and those of trusted partners. You can withdraw your consent or update your preferences at any time through your account settings or by clicking the unsubscribe link in our emails.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools to enhance your experience, ensure site functionality, analyse traffic, and deliver relevant advertising. You can manage your cookie preferences via your browser settings. Please note that disabling certain cookies may affect the performance and usability of the site.

8. Sharing Your Data

We may disclose your personal data to:

Service providers such as payment processors, identity verification companies, and IT support
Regulatory and law enforcement bodies when required by law
Affiliated companies within the GambleZen group for operational purposes
Third parties authorised by you

Where data is transferred outside the United Kingdom or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

9. Data Security

We implement robust technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include encryption, secure servers, regular security assessments, and staff training on data protection principles.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

The right to be informed about how your data is used
The right to access your personal data
The right to rectify inaccurate or incomplete data
The right to erasure in certain circumstances
The right to restrict or object to processing
The right to data portability
The right to withdraw consent at any time without affecting prior processing
The right to object to automated decision-making and profiling where it significantly affects you

To exercise any of these rights, please contact us at [email protected]. We will respond promptly and in accordance with applicable law.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, our practices, or services. Any amendments will be published on this page with an updated date. Continued use of GambleZen after changes signifies your acceptance of the revised policy.

12. Complaints and Contact

If you have concerns about our data handling or believe your rights have been violated, please contact us first at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.

For responsible gambling support and advice, please visit BeGambleAware, an independent UK charity dedicated to minimising gambling-related harm.

Last updated: 28.05.2025